Threshold Launch
Know if you can
afford to try.
The financial clarity to start your business — before you sign a lease, take a loan, or miss what the numbers were already telling you.
“The hardest part of starting a business is not the idea. It is the financial clarity to know whether you can safely afford to try.”
We're building it now. Join the waitlist for early access.
What Threshold Launch is
Not a business plan generator.
A launch survival system.
Most tools help you write a business plan. Threshold Launch tells you whether you are financially safe to execute it. The five-year failure rate for new businesses is approximately 50%. Undercapitalization and cash-flow mismanagement are the leading causes — not bad ideas.
Threshold Launch IS
— A launch survival system
— A cash-flow-first planning tool
— A decision simulator
— A missing-cost auditor
— A funding timing model
— A first 90-day runway forecaster
Threshold Launch IS NOT
— A business plan generator
— A task manager
— An accounting platform
— A motivational founder app
— A pitch deck builder
— A generic spreadsheet
The six core engines
What nobody told you to build
before you opened.
Startup Cost Builder
Tracks every cost through four states: estimate, quote, committed, and paid. A committed cost that has not yet been paid is money already gone — even if your bank account has not moved. Most tools track paid. Threshold Launch tracks committed.
Funding & Cash-Flow Calendar
Models not just how much you have, but when it will actually be available versus when obligations are due. A founder who secured an SBA loan may not see those funds for six to eight weeks. If the lease starts in four, the calendar reveals that gap before you sign.
Vendor & Quote Tracker
Every vendor relationship becomes a structured data record — status tracking, payment schedules, expiration dates, and direct links to your runway model. You see at a glance what is locked, what is pending, and what is still unknown.
Launch Map
A stage-by-stage roadmap from idea to stabilization. Every stage asks not just what you need to do, but what each decision costs, when the cash leaves, and what happens if it is delayed.
First 90-Day Survival Forecast
Models cash, burn rate, break-even, and runway under conservative, base, and optimistic scenarios before you open a single door. If sales come in at 70% of plan, how long do you have? That number should not be a surprise after the fact.
Decision Simulator
Ask "What happens if I approve this?" and get a plain-English assessment of budget impact, cash impact, runway impact, and a safe, risky, or dangerous rating. Not a spreadsheet formula — a judgment call in human language before you commit.
Pricing
One-time or monthly. Your choice.
Free
$0
Try the logic
Basic launch map, limited cost categories, readiness score preview.
Threshold Launch
or $149 one-time
All six engines. Full cost builder, runway model, decision simulator. One-time gets the tools. Monthly gets the live Coach watching alongside you.
Threshold Launch Pro
or $249 one-time
Full suite. Adds AI missing-cost audit by industry, document uploads, advisor sharing, and lender-ready readiness reports.
One-time vs. monthly. One-time pricing gets the tools. Monthly pricing gets a live Coach watching your progress in real time — flagging when the runway shifts, recognizing when you're ready to open. That is the honest difference, not a feature gate.
“It looks like Threshold Launch has done its job — you've launched. Your business is generating real income now. This is exactly the moment Threshold Entrepreneur was built for.”
When you generate consistent business income, the Coach recognizes the shift. Your data, your history, your financial context — all of it carries over. There is no migration. There is no starting over.
See Threshold Entrepreneur →Be first to know.
We're building Threshold Launch now. Join the waitlist and we'll reach out before the public launch.
No spam. One email when it's ready.